The story of Omniconvert
It all started back in 2011, when...
… I was working as a CMO of the leading website for selling car insurance policies. At that time, I struggled to understand what was making 98% of the website’s traffic not converting into paying customers.
At that time, I wasn’t aware of conversion optimization, but I found a temporary solution for my problem. Together with my team of developers, I started a campaign with localized testimonials targeted to visitors from the biggest 10 cities in Romania.
The campaign had a huge success, and, in one year, me and my team managed to increase the company’s revenue from online marketing by 36%. But the process wasn’t scalable because it involved too many development hours.
My vision of creating a platform to help other marketers like me convert more of their traffic into customers started getting shape.
I decided to start a new company that would develop a product meant to solve this pain point for marketers around the world.
In august 2013, Marketizator was born. That was the name of the company and product that you are seeing nowadays as Omniconvert. In 2013, the road ahead was looking bright.
With a team of four people, I started to build the world’s first integrated conversion rate optimization platform.
Valentin Radu, Founder & CEO
The road ahead was looking bright for us and we celebrated each and every milestone
Our platform is live & kicking! Our first paying customers! We were juggling creating content to sustain the distribution of the product, doing events, and localizing Omniconvert in different countries. We had traded sleep for the sheer joy of building something the whole world needed.
Headcount: 7! We were now handling our own marketing and all the nuts and bolts a start-up has to in order to survive.
We are well passed the 700 websites mark in our user roster.
G2Crowd.com named us “highest overall customer satisfaction” CRO tool.
Omniconvert serves >1500 websites. And WhichTestWon featured one of our successful tests in a case study format on their website.
4000 users and counting, including WordStream and Forbes. And 20+ million tested visitors per month.
Leading private equity growth and venture capital fund Catalyst Romania invests 1 million EUR in Omniconvert
Over 50 people in the company. Our mission: bring smart CRO to the world’s eCommerce. Our bigger journey: nurture the team and develop a great product.
We decided to rebrand our company. Our former name, Marketizator, was hard to spell, and we decided to leave it in our history. After an intense process, Omniconvert won as the most comprehensive name for us.
We got a serious hit from our assumptions: our go-to-market strategy was not working as the product was to complex and our target customer had not enough talent inside to be able to use the product properly. Churn was our no. 1 enemyWe had to revision our team structure and had to let 19 people go from our team.
Got funded by the EU to develop a machine-learning product for conversion rate optimization. Armed with a lot of enthusiasm, we focused on the future
Working closely with our eCommerce customers, we realized we have to triple down on the innovation regarding personalization. So, we kicked off the development of a customer intelligence platform: segment & nurture the customers according to their value & experience. At first, with a Magento extension.
We re-engineered the A/B testing reporting. Now, there are 2 types of reporting: frequentist and Bayesian. That allows websites with lower traffic to gain insights from their experiments earlier.
After days of brainstorming the strategy, we’ve decided to focus heavily on educating the market about customer retention.
We’ve launched Omniconvert Reveal for the first beta customer. The exact words of the CEO: “I’ve realized how little I knew about my customers. And I had the data all these years…”
We’ve launched Growth Interviews: a podcast & Youtube series with real experts from all over the world sharing their insights about how to achieve sustainable growth.
Omniconvert Adapt is officially launched at Bucharest with the first 4 customers in the drive-test.
It’s official: Omniconvert Reveal is born: RFM segmentation on autopilot. Lifetime value vs customer acquisition cost vs NPS. Cohort analysis & buying patterns - all available instantly based on historical data for Shopify Merchants.