Reports in Business Analytics

Knowing your customers is the first and most important step towards a customer-centric mindset and building your Customer Retention strategy.

Revenue vs. Margin by Customer Type

discover which type of customer is more valuable to your business.

Revenue vs. Margin by RFM group

find out which customer segment defined by RFM segmentation is most valuable to your business.

Average retention rate

learn what is your Average Retention rate based on your historical data.

Chances to place the next order

discover what is the potential for a customer to place another order according to your historical data.

Customer Distribution

learn how many of your customers placed a certain number of orders. (For example: 5.000 customers placed one order, other 100 placed 2 orders, other 500 placed 3 orders, etc.)

Retention curve

discover how many of your existing customers have placed their second order. It will show you how many of them placed a third order as well.

Top Brands

learn which are your top performing brands based on revenue, margin, orders and the number of customers who have purchased them.

Top Products

learn which are your top performing products based on revenue, margin, orders and the number of customers who have purchased them.

Top Categories

learn which are your top performing product categories based on revenue, margin, orders and the number of customers who have purchased them.

Buying Habits

gain insights inside your customers buying habits.

Return Rate by Customer Type

discover how many orders are being returned by first time customers vs frequently buying customers.

Return rate by RFM group

discover how many orders are being returned by each customer segment defined through RFM Segmentation.

Return rate by Brand

find out which brands are the ones causing you the most returns.

Return rate by Category

find out which product categories are the ones causing you the most returns.

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